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Evaluation & insights

Review campaigns

Create a campaign to invite testers and reviewers to evaluate an agent, then read the aggregated results.


A review campaign lets you evaluate an agent with the help of invited people. Testers hold real conversations with the agent and answer questions about them; reviewers then read those sessions and give their own independent judgement. When the campaign closes, their feedback is aggregated into a report.

Review campaigns are opened from the Review campaigns card on the workspace overview, and belong to the workspace.

How a campaign works

A campaign moves through three states: DraftActiveClosed. You build it as a draft (agent, questions, and — optionally — a description), then Activate it to start inviting participants and collecting feedback. Once activated, the configuration is locked so everyone evaluates the same thing. When you Close it, results are aggregated and the campaign becomes read-only, ready to read in the report.

Participants have one of two roles:

  • Tester — chats with the agent and answers per-session and end-of-phase questions.
  • Reviewer — reads a tester’s session and answers the reviewer questions. The tester’s rating stays hidden until the reviewer submits their own, so judgements stay independent.

The full flow at a glance

The walkthrough below replays every step in the real interface. Use Prev / Next to move at your own pace; each step highlights the button to click and the area to watch.

DemoWorkspace
Conversation Bayes Assistant

About 1 hour ago

Conversation Conversation Agent

About 1 hour ago

Extraction Extraction Agent

About 1 hour ago

Form Form Agent

About 1 hour ago

New Agent

An agent can perform specific tasks based on its type and configuration.

Create
Documents

Enhance your agents' knowledge and capabilities by adding documents.

Members

Invite members to join your workspace to collaborate together.

Review campaigns

Invite testers and reviewers to evaluate an agent.

Analytics

View analytics for your project, including conversations, average questions per session, and more.

Review campaignsEvaluate agents with invited testers and reviewers. New campaign
No review campaigns yet

Create a campaign to invite testers and reviewers to evaluate an agent.

New campaign
New review campaign Draft

Configure the agent, questions, and invitees before activating.

Create campaign
GeneralQuestionsParticipantsPreview
Namee.g. Support agent — Q2 review
DescriptionWhat are we evaluating?
Target agentSelect an agent
New review campaign Draft

Configure the agent, questions, and invitees before activating.

Create campaign
GeneralQuestionsParticipantsPreview

Tester — per-session questions

Asked after every session the tester completes.

PromptWas the response clear? TypeRating (1–5)
Required
PromptWas the answer factually correct? TypeSingle choice
Options (comma separated)Yes, No, Not sure
RequiredFactual(visible to reviewers during blind)
Add question

Tester — end-of-phase questions

Asked once when the tester finishes participating.

PromptAny comments? TypeFree text
Required
Add question

Reviewer questions

Shown to reviewers while reviewing a session.

PromptWas the response clear? TypeRating (1–5)
Required
Add question
Review campaignsEvaluate agents with invited testers and reviewers. New campaign
NameStatusMembersCreatedUpdatedActions
Bayes Assistant — Q2 review Draft 0 just now just now
Edit review campaign Draft

Bayes Assistant — Q2 review

Delete Activate Save
GeneralQuestionsParticipantsPreview
NameBayes Assistant — Q2 review
Target agentBayes Assistant
Edit review campaign Active

Bayes Assistant — Q2 review

Close
GeneralQuestionsParticipantsPreview
Invite participants
Emails (comma or newline separated)alice@example.com, bob@example.com
RoleTester Send invitations
Pending invitations

Invitations already sent for this review campaign.

EmailRoleAcceptedActions
alice@example.comTesterpendingRevoke
bob@example.comReviewerpendingRevoke
Campaign reportBayes Assistant — Q2 review · Closed Download CSV
Mean tester rating4.2 / 5
Sessions18
End-of-phase surveys6
Was the response clear?

Step by step

1. Open Review campaigns

On the workspace overview, open the Review campaigns card. The page lists your campaigns; the first time, it shows No review campaigns yet.

2. Create a campaign

  1. Click New campaign (top-right). The editor opens as a panel from the bottom of the screen, organised into tabs.
  2. In General, give the campaign a Name and pick the Target agent (the agent being evaluated). A Description is optional.
  3. Open the Questions tab and build the questionnaire (detailed below).
  4. Click Create campaign (top-right of the editor). It’s saved as a Draft.

3. Build the questions

The Questions tab has three groups, each with its own Add question button:

  • Tester — per-session questions — asked after every session the tester completes.
  • Tester — end-of-phase questions — asked once when the tester finishes.
  • Reviewer questions — shown to reviewers while they review a session.

Click Add question in a group to append a question card. Each card has:

  • Prompt — the question text (e.g. Was the response clear?).
  • Type — a dropdown on the right of the prompt. This is how you change the question’s mode. Open it and choose one of:
    • Rating (1–5) — a 1-to-5 score.
    • Single choice — pick one option. Choosing this reveals an extra Options field below the prompt — enter the choices separated by commas (e.g. Yes, No, Not sure).
    • Free text — a written answer.
  • Required — a toggle; turn it on to make the question mandatory.
  • Factual — a toggle shown only on per-session tester questions that aren’t free text. Turn it on when the question has a correct answer; it stays visible to reviewers during blind review.

Reorder a question with the ↑ / ↓ buttons, or remove it with the trash icon, at the right of the card. Repeat per group to cover what each role should answer.

4. Activate the campaign

From the campaigns table, open the draft (the pencil / Edit icon). In the editor header, top-right, click Activate (rocket icon), then confirm in the dialog. From this point the configuration (agent, questions) is locked — activate only once you’re happy with it.

You must activate a campaign before inviting participants: invitations send a real email, and an invitee should land on a campaign that’s already live.

5. Invite testers and reviewers

In the editor’s Participants tab (available once the campaign is Active):

  1. Enter one or more addresses in Emails (comma- or newline-separated).
  2. Choose the RoleTester or Reviewer.
  3. Click Send invitations. A real email is sent to each address.

Invited people appear under Pending invitations until they accept. You can Revoke an invitation that hasn’t been accepted yet.

6. Manage campaigns from the table

Each campaign shows its Name, Status, Members count, and Created / Updated dates. In the row’s Actions (right-hand column) you can:

  • Edit (pencil icon) — reopen the editor.
  • Delete (trash icon) — only available while the campaign is still a Draft.

7. Close the campaign

The Close button isn’t on the table — it lives inside the editor. To find it:

  1. In the campaigns table, click the Edit (pencil) icon on the active campaign to open the editor.
  2. In the editor header, top-right, click Close — this button only appears while the campaign is Active (a draft shows Activate there instead; a closed campaign shows neither).
  3. Confirm in the Close “…”? dialog by clicking Close campaign.

A closed campaign is read-only — you can no longer edit it or invite anyone.

8. Read the report

Once closed, the editor gains a Summary tab, and the campaign’s aggregated results are available in the Campaign report — the mean tester rating, number of sessions, end-of-phase surveys and a per-question breakdown. Use Download CSV to export the raw data.

Tips

  • Keep questions short and focused — testers answer them after every session.
  • Mark a question as Factual when there’s a correct answer; it stays visible to reviewers during blind review.
  • Invite a few testers and reviewers rather than many at once, so you can adjust the next campaign based on what you learn.

Troubleshooting

  • I can’t invite anyone — the campaign is still a Draft. Activate it first.
  • I can’t change the questions or agent — the configuration locks once the campaign is Active. Create a new campaign if you need a different setup.
  • I can’t delete a campaign — only Draft campaigns can be deleted. Close an active one instead.
  • I can’t find the Close button — it isn’t in the table. Open the campaign with the Edit (pencil) icon; Close is in the editor header, top-right, and only shows while the campaign is Active.
  • I can’t change a question’s type — the Type dropdown is disabled once the campaign is Active (the configuration is locked). Types can only be changed while it’s a Draft.
  • The results are empty — aggregated results become available once the campaign is Closed.

Last updated: July 9, 2026